Business - Marketing & Sales

Selling Mrs. Consumer

by Mrs. Christine Frederick
Publisher: The Business Bourse (1929 New York)
Binding/Media: Cloth
Edition: First Edition
SKU: 0036386
Condition: Good
DJ Condition: No Dust Jacket
Comments: Type: Ex-Library lightly rubbed, library classification label lowered spine, typical library stampings & pastings Small ex-libris label of H. Stanley Marcus upper fpep, volume was donated by Marcus to the Fondern Library at SMU - Despite flaws this is an attractive specimen of an uncommon, important pioneering volume. Ferederick is widely cited as a moving influence in the household consumer movement of the early 20th century. Janice Williams Rutherford in an article in The Historian, September 22, 2000, said "One of the earliest women to merge the public sphere of business and the private sphere of the home was Christine Frederick (1883-1970), who became an influential efficiency expert and avid promoter of new products for the home at the beginning of the last century. A popular lecturer and author of three books and numerous magazine articles and advertising pamphlets, Frederick defended and promoted advertising on the grounds that it affirmed women's role in the home by encouraging them to buy new labor-saving devices. Implicit in this position was the conflict between Frederick's stated belief that a woman's place was in the home and her own very public career, a duality faced by other women who straddled the private/public threshold as well. Careful examination of Frederick's career and publications, particularly her 1929 Selling Mrs. Consumer, reveals her conflicting attitudes regarding women's abilities and proper role, and a strong identification with the male business world." This volume, from the personal libray Stanley Marcus, founder of Neiman & Marcus, is unique in its provenance & history.

Our Price:	$149.95

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SuperSellers: Portraits of Success from Personal Selling Power

by Gerhard Gschwandtner & Laura B. Gschwandtner
Publisher: American Management Association (1986 New York)
ISBN: 0814458831
Binding/Media: Cloth Backed Boards
Edition: Second Printing
SKU: 0008092
Condition: Very Good +
DJ Condition: Very Good +
Comments: book & dj very lightly rubbed else clean bright & tight - dj in mylar cover

Our Price:	$5.95

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The Best in Trade & Exhibition Stand Design

by Stafford Cliff, Editor
Publisher: Rotovision (1992 Switzerland)
ISBN: 2880461448
Binding/Media: Hard Cover
Edition: First Edition
SKU: 039432
Condition: Very Good +
DJ Condition: No Dust Jacket
Comments: very lightly rubbed, else clean bright & tight

Our Price:	$9.95

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The Catalina Marketing Story 1983-2000

by David Seamon
Publisher: Catalina Marketing (2000 St Petersburg, FL)
Binding/Media: Hard Cover
Edition: First Edition
SKU: 039582
Condition: Very Good +
DJ Condition: Very Good +
Comments: book & dj very lightly rubbed, else clean bright & tight

Our Price:	$19.95

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The Eng@ged Customer: The New Rules of Internet Direct Marketing

by Hans Peter Brondmo
Publisher: Harper Business (2000 New York)
ISBN: 0066620783
Binding/Media: Hard Cover
Edition: First Edition
SKU: 0035649
Condition: Very Good
DJ Condition: No Dust Jacket

Our Price:	$6.95

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The World Markets Desk Book: A Region-by-Region Survey of Global Trade Opportunities

by Lawrence W. Tuller
Publisher: McGraw-Hill (1993 New York)
ISBN: 0070654786
Binding/Media: Hard Cover
Edition: First Edition
SKU: 0032802
Condition: Very Good
DJ Condition: No Dust Jacket

Our Price:	$9.95

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Top Sellers USA

by Molly Wade McGrath
Publisher: William Morrow (1983 New York)
ISBN: 0688022537
Binding/Media: Hard Cover
Edition: First Edition
SKU: 0020490
Condition: Very Good
DJ Condition: Very Good
Comments: very lightly rubbed, half title covered w/ short birthday wishes to previous owner, else clean bright & tight - dj very lightly rubbed, price clipped - in mylar cover

Our Price:	$16.55

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Unleashing the Killer App: Digital Strategies for Market Dominance

by Larry Downes & Chunka Mui
Publisher: Harvard Business School Press (1998 Boston)
ISBN: 087584801X
Binding/Media: Hard Cover
Edition: First Edition
SKU: 0034017
Condition: Very Good +
DJ Condition: Very Good

Our Price:	$4.65

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